Get to know about online paid advertising
Online Paid Advertising: If you’re not sure where to start with paid advertising, or if a paid advertising campaign burned you in the past, this post is for you. See why you should use online advertising to grow your business!
What is online paid advertising?
Paid advertising is an online advertising model in which advertisers bid to participate in real-time auctions to show their ads in spaces on a specific platform or network. When you type a search term on Google or Bing, you typically see two types of ads: text ads and image ads, also known as shopping ads or product listing ads (PLA). You can see both types of ads in the following screenshot. (Sometimes product listings ads are also displayed on the right side of the search results page.)
Why should we get to know about online paid advertising?
Some companies create an online advertising campaign and spend hundreds (or thousands) of dollars, but see little or no return on their investment. Paid advertising is one of the best ways to land new customers, land leads, and increase brand awareness, but it’s also easy to lose money on paid ads.
Wondering if paid advertising is worth the time, money, and effort?
Online ads can be extremely beneficial for local businesses:
- 41 percent of clicks in search results go to the top three paid ads
- PPC visitors (visitors who click your pay per click ads) are 50 percent more likely to purchase something than an organic visitor
- 46 percent of people can’t identify paid ads in search results
- Search ads can increase brand awareness by 80 percent
Paid advertising is a great way to quickly increase traffic and therefore conversions. By comparison, it takes more time to invest in search engine optimization (SEO), and you typically won’t see results for months after making changes to your website.
This does not mean that PPC advertising is easier to set up and execute than SEO, or that you should only focus on PPC. Paid advertising is a great short-term tactic, while SEO should be viewed as a long-term investment for an exponentially growing business and should be budgeted for for both channels whenever possible. It’s like investing in the stock market, you need to vary your options to get the return you want.
Here are some of the most popular online advertising types:
Search Ads:
For local businesses, search ads are a great way to get to the top of organic and local search results, even if you’re having a hard time managing your business dating information.
When local consumers search for a product or service like yours, search ads can help you meet demand by placing it at the top of the list.
This will increase your business’s online presence, even if your competitors rank higher than you in local search, as your ads will appear before your local search results.
Display Ads:
Display ads can be text or graphic based and allow you to target users by target audience or website.
People will see your display ads when they visit other websites. If you create ads for the Google Display Network, your ads can be shown to users on any of the (more than) 2 million websites on the Display Network. Websites on the display network reach 90 percent of Internet users worldwide.
Website targeting allows you to target users based on the website they visit by showing them advertisements for a website or similar topic.
Social Media Ads:
Platforms like Facebook, LinkedIn, and Instagram allow companies to advertise to users. With advanced targeting options (and the option to retarget users on some social media sites), advertising on social media can be extremely beneficial.
You can also set your Facebook ads to appear on Instagram, as Facebook owns Instagram and reaches consumers who use both apps.
Hire online paid advertising experts today!
Sometimes companies are affected by paid advertising and spend more money than they get from their ads because they do not have the time or expertise to run an online advertising campaign.
If this is the case with your ad campaigns, consider speaking to a paid advertising expert.
Clearly, PPC is a huge topic and there is a lot to consider. You may want to explore other topics in our Knowledge Center to learn more about specific areas of two-way media, but if you’d prefer to speak to one of our team of experts about your PPC and the challenges of two-way media, please contact us. You can email us or call us, it’s up to you.